SEO for Plumbing
When leads cost £50 on Checkatrade, you can’t afford to rely on paid leads forever.
SEO puts you in front of people right when their boiler breaks, pipes burst, or drains clog. Whether you're a one-man band or running a growing team, the right SEO makes you their first call, not their second guess.
You need a trusted SEO partner who gets plumbing. Simple as that.
NO LONG CONTRACTS
REVENUE FOCUSED
NO CONFUSING JARGON
Our Best-In-Class Team
James
Founder, CEO
Dany
Head of SEO
Alain
Director of Growth
Why SEO for Plumbing Is Essential for Growth
Let’s be honest: nobody searches for a plumber in the Yellow Pages any more. When someone has a plumbing issue, they’re turning to Google and typing in things like “emergency plumber near me” or “boiler repair in [city].”
If your website isn’t showing up, you're not even in the running.
SEO gets your plumbing business where it needs to be, at the top of local search results when people are looking for help right now. And the benefits?
They’re exactly what you need to grow:
📌 Attract more local customers who are actively searching for plumbing services
📌 Rank higher than other plumbing companies competing in your area
📌 Reduce ad spend with a steady flow of organic leads
5.6 billion
Google searches every day
63,000
Google searches every second
81%
of people research online before buying
How We Deliver SEO for Plumbing Businesses
We don’t believe in one-size-fits-all strategies. We build SEO plans that work for your business, your location, and your goals.
Whether you're running a residential plumbing service, offering emergency repairs, or managing a full-scale team, we create a strategy that brings in qualified leads and consistent visibility.
We start with a full audit of your plumbing website, then build a custom plan focused on local visibility, keyword rankings, and technical improvements that boost performance and conversions
Here’s how we do it:
We combine smart strategy with sharp execution. Here’s what goes into a successful plumber SEO campaign:
First, we optimise your website around high-intent keywords like “same-day plumber in [city]” or “clogged drain repair near me.” We also make sure your site loads quickly, works flawlessly on mobile, and has a clear, lead-friendly structure.
Next, we take care of technical SEO details like crawl ability, site structure, and metadata. We also enhance your Google Business Profile, improve your local SEO, and build citations and backlinks that boost your rankings in local search results.
From there, we continue refining with monthly reporting, keyword tracking, and competitor analysis to keep your rankings climbing.
Real Results: Plumbing SEO Case Studies
Results matter and Polkadot Plumbers proves it. This London-based plumbing company partnered with Market Jar™ to overhaul their website and ramp up their lead generation. The outcome? A dramatic spike in traffic, conversions, and online visibility.
📌 408% increase in customer growth after launch
📌 314 average enquiries per month generated from organic traffic
📌 Fully responsive 170+ page website built in just 2 months
To put that into perspective, Checkatrade costs around £50 / lead on average. With our SEO strategy, Polkadot saw over 600 customer enquiries in a single month, at a much lower spend of just £2,500. That’s not just better performance, it’s smarter investment.
Local SEO for Plumbers That Gets You in the Map Pack
When your customers search “plumber near me,” they’re usually in a rush, and they’re clicking the first three results they see. That’s why local SEO is crucial for plumbing businesses.
We optimise your Google Business Profile, create city-specific service pages, and build consistent listings across local directories.
These strategies make sure your business shows up in map results and local search, and stays there.
SEO for HVAC Plumbing – Stay Visible All Year Round
Seasonal swings are tough, especially for HVAC plumbing services. Winter brings heating calls. Summer? Air conditioning. But what about the months in between?
We build HVAC SEO strategies that keep your traffic flowing year-round. Whether it’s “HVAC tune-up [city]” or “AC installation near me,” we optimise your content, landing pages, and metadata to match high-converting local searches.
We also create blog posts, seasonal service pages, and structured data that improve search visibility, support content marketing, and keep your leads steady through every season.
What’s Included in Our Plumbing SEO Partnership?
With us, SEO is clear, measurable, and custom-built for your industry. We don’t do fluff, we deliver strategies that get your phone ringing.
Here’s what’s in the box:
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Full SEO audit and competitor research
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Keyword research for every service you offer
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On-page and technical SEO improvements
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Google Business Profile setup and optimisation
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Local link building and citation clean-up
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Monthly reports with keyword rankings and call tracking
