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How to Write a Call to Action That Delivers Results

By January 3, 2022January 10th, 2022SEO

Do you sometimes wish you could quickly get consumers to do exactly what you want them to do? Well, what business owner doesn’t? The good news is that it’s something you can do when you know how to write compelling calls to action for your web content. 

The simplistic “click here” button might have worked a decade ago, but it’s not going to cut it today. If you want to see positive results, you need to put in time and effort into perfecting your calls to action. 

Your trusted SEO agency, Market Jar, has some tips for you:

Always Use Active Voice

Active voice helps emphasize the action that your business is encouraging your potential client to perform. An active voice makes it easier for your customer to understand what you want them to use.

As an active voice example, your call to action might be: “Update your profile now” as opposed to a passive voice: “Your profile is updated.”

Be Direct Yet Personal

You want your calls to action to get results. This means that you have to be direct with your words. However, you also have to be personal. Your call to action should reflect your brand image.

For example, you may want your call to action to reflect an encouraging tone. You can do this by saying something like “Get started today” instead of “Sign up now.”

Highlight the Benefits

A great way to get potential customers to do what you want is by highlighting the benefits of doing what you ask. People are inherently creatures of convenience. You can take advantage of this by showing them how easy it is to do what you are asking of them.

An example of this is: “Update your profile now to see your inbox filled with new leads” instead of “Update your profile.”

Create a Sense of Urgency

Urgency is known to be a potent psychological trigger. This could mean showing that the offer is only available for a limited time in the online world.

If you want to create a sense of urgency with your calls to action, you can do this by using the words: “Today only” or “For a limited time only.”

Trigger Curiosity

When your business is making a call to action that requires some action from a potential customer, you have to make sure that you have piqued their curiosity beforehand. You can create a sense of interest on your website beforehand.

For example, if you wanted your customers to download a whitepaper, you could use an enticing headline in your blog post before you encourage them to download it.

Use Power Words

Power words can change the way your customers see an idea. They can also be used to encourage your customers to take action. Your power words should make your customers feel they are missing out.

For example, you can use phrases like “don’t miss out” or “act now” in your calls to action. Words such as “today,” “first,” “immediately,” “unprecedented,” “available,” “limited,” “new,” and more also grab attention better.

A Powerful Call to Action Makes All the Difference

Doing all of the above will make sure that your calls to action are effective based on the psychology of your customers. In addition, a well-crafted call to action will increase your conversion rates and improve your ROI.

But it’s easier said than done. If you want your call to action to really be effective, you should hire an SEO agency. One of your trusted SEO service providers, Market Jar, can help you make sure that your calls to action are as effective as they possibly can be.

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