If you run a drink business, you know that there just aren’t enough hours in the day to do everything that needs to be done day to day, let alone focus on growing the business too.
You know you need to market your business to grow it, but there are so many questions to answer:
- What channels should you use?
- Which social platforms should you be on?
- How often should you actively market?
- Should you do the marketing yourself or should you outsource to a digital marketing agency?
You might think that a drinks agency won’t be able to provide you with the growth that you need, but the truth is while you’ll always be the best person for running your business unless your business is a drinks agency, marketing won’t be your specialist subject.
This is where a specialist digital marketing agency can work with you, helping you not just to create a marketing strategy, but to help you execute it too, elevating your brand and positioning you in front of your potential customers.
Expertise in the latest digital marketing trends
Trying to keep up with all the latest updates and algorithm releases from Google is a full-time job in itself. If it’s not your day job, then trying to keep abreast of everything SEO-related can detract from your main effort of running your business.
For a digital marketing agency, this is their bread and butter. In order to run an effective marketing campaign for your business, you need to take full advantage of the latest trends in SEO and technologies on the market.
A professional, full-service agency like Market Jar London, can save you time, money and strengthen your drinks brand.
A full-service drinks agency has every string to their bow
Digital marketing isn’t a singular activity. Digital marketing is the umbrella term for all the different marketing activities that you can use to market your business. Which is what makes them indispensable if you want to market your brand effectively.
A full-service digital marketing agency has every tool in their team:
An SEO specialist is someone who specialises in getting your website pages to rank in the search engine results page (SERP) and increasing traffic to your website through organic means. They will conduct on-site and off-site analysis for you to determine where the gaps in SEO are that you can fill and where you should be competing.
They’ll compile performance reports for how your marketing efforts are going using Google Analytics. They’ll be all over any updates from Google ensuring these don’t affect your position in the SERP.
They’ll ensure that all of your pages on your site are fully optimised for maximum exposure and they’ll carry out keyword research to make sure that you’re targeting the exact keywords and phrases that your audience is searching for.
They’ll also usually be the dedicated link builder too. Link building is renowned for being one of the hardest aspects of an SEO specialist’s job because it’s all about building relationships with other website owners. It’s time-consuming and requires genuine outreach.
Social media marketing manager
A social media marketing manager is responsible for combining your marketing efforts with your social media efforts in order to boost your presence on social media. They will interact with your audience on your behalf, promote your content on the appropriate channels, create content and garner curated content that will appeal to your target audience.
They’ll have knowledge of each of your preferred social media platforms and they’ll create a social media marketing strategy for you that is not just engaging but will demonstrably grow your audience. Some social media marketing managers also have experience and knowledge of running social ads.
A copywriter or content writer is the wordsmith of the team. They’re the person who produces all of the copy for your website, your blog, your pages, emails etc. They usually take direction from the SEO specialist who will instruct them on topics to tackle and keywords to include.
The copywriter will tailor their writing style to fit your tone of voice. They understand that they’re writing for real people, not a computer programme. They’ll create content that your audience actually wants to read and that is relevant to them, identifying new angles to articles and refreshing existing content, updating your onsite copy to ensure you’re offering your audience the best UX.
Conversion Rate Optimisation specialist
A conversion rate optimisation (CRO) specialist is in charge of your conversion strategy. Theirs is considered one of the most vital digital marketing jobs because they’re the person who is responsible for testing and adjusting your digital marketing funnel to see what works with your audience, what gets them to convert.
A CRO will routinely carry out A/B testing to improve your conversion rates. They’ll optimise all conversion routes in order to make the customer journey as smooth and seamless as possible. They’ll work with the different channel managers to ensure that every piece of content from social media posts to blog posts to emails are all optimised to boost conversions.
Digital drinks agency
Essentially, if you have these people on your team already, you’re winning, if not, then think about outsourcing your marketing problem to a dedicated agency who can do all the aspects of digital marketing that you can not.