With more than 4.5 billion users (as of the start of 2020 – that’s up 9% since April 2019) on social media, you’re missing a trick if you aren’t using one of the multiple social media platforms to build an engaged community of advocates for your business or brand.
Fun fact #1
Businesses that routinely use social media (effectively) have improved their ROI by up to 119%
Fun fact #2
67% of buyers are more likely to buy from brands they follow on social media
Fun fact #3
54% of buyers use social media to research products before they buy.
There has to be a catch, surely?
Well, yes, with social media being such a great place to find customers, it’s incredibly competitive, meaning you have to work exceptionally hard to get your voice heard and your content seen.
You have two options – you can either manage your social media marketing yourself or you can hire a specialist social media agency like Market Jar to manage it for you.
What is social media marketing?
Social media marketing (SMM) is an incredibly compelling way for your business to reach your customers, or prospective customers.
Why should you be doing social media marketing?
Because it’s how you’re going to connect your business to any number of those 4.5 billion potential customers. Facebook, Twitter, Instagram or Pinterest, there’s a social media platform out there that your clients are using and therefore you should be on, getting your business in front of them.
When done well, social media marketing can yield huge dividends for your business, not just in monetary terms with increased sales, but by boosting your audience numbers, creating brand advocates and building leads.
This very powerful form of digital marketing involves you creating content and sharing it on your social media platforms in order to help reach your marketing goals or boost your branding aims
- By driving organic traffic to your website
- By boosting your conversion rate
- By increasing your brand awareness
- By creating you a brand identity
- By improving your communications and engagements with your target audience
You’ve seen the influencers on Instagram, you understand their reach and the power they hold – do you not want that for your business or brand? Are you a part of someone else’s community on Facebook? Wouldn’t you prefer to have your own engaged community instead?
You can! And social media marketing is where it all starts.
Social Media Marketing Strategy
Social media marketing is done by creating text, imagery or video based content, basically any form of content that is going to increase engagement with your target audience. To help you get your organic social media strategy underway, here are some great social media marketing tips to get you started:
1. Create a plan.
Fail to plan, plan to fail, so the saying goes. Everything good starts with a plan. So create your SMM plan now. Use keyword research and competitor analysis research to brainstorm ideas about what content you should be producing – i.e. what content do your audience want? Take yourself out of the equation – no one wants a hard sell continually, you’ll only succeed in driving your audience away if you do this. No, put yourself in their shoes – what would you want to know about the industry? How can your product or service make your customer’s life easier or solve a problem for them? What are other users saying about your products or service or industry? User generated content should definitely be included in your plan.
2. Create great content.
After you’ve put your plan of action together, go ahead and create that awesome, winning content. Make sure you share it regularly (not too regularly, different platforms may require you to have different posting schedules). And make sure it’s relatable, valuable, and meets user intent. It could be a mix of blog posts, company updates, images, videos, infographics, how tos and so on.
3. Keep your voice consistent.
Just because you’re away from your website doesn’t mean you can switch tone of voice. Make sure you maintain a consistent brand image across all of your messaging, regardless of the platform. This way you strengthen your brand image no matter where your audience touch points are.
4. Give your audience useful stuff.
Some of your content will come from you, but you’re not the be all and end all in your industry – we hate to say it, but there are others out there also providing value. So instead of reinventing the wheel, why not share their content? Linking to outside sites can help you give your audience alternative fantastic content and you’re not only showing them how knowledgeable you are, you’re also demonstrating your trustworthiness and reliability. Plus, you never know, you may get people linking back to you too.
5. Measure your success.
How do you know if what you’re doing is working if you aren’t keeping tabs on it? Every platform has a means of analysing the results of your campaigns and SMM activities, so let them guide you in what you’re doing. There’s no point wasting valuable time and energy creating content that your audience won’t want or don’t respond to.
But if that sounds like it’s going to spectacularly eat into your already overloaded work schedule – consider handing it over to a social media agency to manage it for you.
Social Media Agency
Why use a social media marketing agency to provide you with social media management services?
The same reason you’d use a specialist in any other area of your business that you need assistance with – we’re the experts, so let us work our social media magic on your business.
Need more reasons to hire a London-based social media marketing agency?
- Social media is our business, not yours, so use our expertise to help your business grow.
- We have devised countless social media marketing strategies, we know our stuff. We know what works and what doesn’t. We know how to get audiences to respond and what they engage with. It’s our bread and butter.
- We know what it takes to get your brand recognised – we know the tips and tricks of the trade, the social media trends and techniques to get you ahead of the competition and in front of your target audience.
- We’ll get you achieving your business and brand goals in less time, saving you time and money and energy, letting you focus your valuable resources on doing what you do best – running your business.
Market Jar is the leading Social Media Agency in London.
Our social media management services are second to none, helping to save businesses a lot of time and money. These services include:
- Content creation
- Posting management
- Content schedules
- Consumer interactions
- Customer assistance
- Ahead-of-time scheduling and more!
Our services will leave you feeling as if your social media is on autopilot without being disconnected.