SEO is a detailed process that takes a lot of time to complete. The work is difficult to undo because it affects a lot of accounts belonging to clients and includes changing many parts of the website. There might be 50 to 100 changes to a website that must be manually undone.
Most clients don’t understand why it can take months to implement SEO changes. The changes will be made to low priority web pages and content, which most visitors may not see or use.
Therefore, to ensure that our clients get more for their money and ensure that the correct SEO work is done the first time, it is required to give upfront payment before anything else.
In this article, let’s explore the reasons behind this. Here’s what you need to know:
SEO Can’t Be 100% Guaranteed
The SEO process is complex and hard to predict, so that SEO results can be inconsistent. Google’s algorithm updates drop shockwaves that could make significant changes to a site’s rankings in days.
Websites that were ranking on the first page of Google could drop down to the third or even fourth page in a few days. While some larger sites can withstand this shock and even recover, smaller websites that depend on search traffic may even drastically go out of business.
The thing is the results of the changes you make depend on a lot of factors that are beyond your control, such as the competitiveness of your niche, how much you’re willing to invest, how quickly you can implement the changes and how well you can predict the future success of your website.
The Work is Irreversible
Getting rid of your SEO changes can be challenging after investing time and money into your website and search engine rankings.
The best part of working with a professional SEO company is that they don’t only establish a plan and set it in motion, but they also implement and monitor their plan.
Many professional SEO companies implement “the staging URL” during their work. The staging URL is a disabled version of your website, where most of the changes to your website are made.
This is useful because if you want to check how the website is performing, you can access it through a staging URL instead of going to a computer and checking the live version of your website.
It’s Better for the Work Relationship
SEO is a long-term investment toward growing a website and improving its overall traffic performance. There is a lot of changes throughout the process, which is why it’s crucial to have good communication.
What if a client wants you to add a new keyword, but you have a lot of work and many other keywords that need to be a priority?
This would be an issue if you didn’t get upfront payment and payment upon completion because the client would be able to dispute the work and get a refund. The upfront payment and payment upon completion are necessary to ensure that both parties have an open line of communication.
SEO can take a lot of time, money, and patience. The entire process must be measured in months, and before you know it, years could pass, and you still wouldn’t see the results you wanted.
Upon completion, the upfront payment and payment make it possible for you to discuss your plans for your website with your SEO agency and show them that you’re committed to the long-term success of your business.
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