Online consumers and potential customers must easily find and access your website if you are selling things online. And the best way to do so is by ranking high on Google’s search engine results pages (SERPs). The truth is, even if you have the most fantastic products and website design, your efforts will go to waste if you can’t reach your target market in the first place.
This is where high-quality eCommerce SEO services may come in handy. With the help of professionals, your website and relevant web pages will rank better in the SERPs, ensuring that your target market is led directly to your online store. The more traffic you get, the more chances you get to convert your visitors into paying customers.
Do you want to optimise your eCommerce website and boost its online presence? Read on as this article contains the top tips for optimising your website for SEO to boost your sales!
1. Create A List of Effective Keywords
The key to high rankings for your eCommerce website is to choose the best and most relevant keywords. Conduct in-depth keyword research to identify which keyword phrases are most fitting for your eCommerce.
Long-tail keywords can help you build authority in niches where your competitors haven’t yet entered. Those keywords can help you attract the right sort of traffic and boost your conversion rate.
Consider your potential customer’s questions and pain points. Online consumers are very particular, and they enter conversational questions to find what they’re looking for. It will help if you consider your keywords in terms of the search intent of your users.
2. Improve The Quality of Your Product Photographs
Images are crucial in eCommerce shops as they are the catalyst for sales. Your photographs must be high-quality and one-of-a-kind. However, having the best photographs may not be enough—search bots should be able to find them because Google Images’ search results can generate a lot of traffic back to your website.
To cover all your bases, make sure the ALT tag, which is a description where you may include important and unique keywords, is filled out completely.
3. Utilise Tactical Keywords in Your Anchor Text
Make sure to use anchor text to boost your web pages’ SEO performance. Your eCommerce website almost certainly has a lot of links leading to specific product pages, and with optimised anchor texts, you will be able to make the most of them.
You can utilise anchors like “here” to make them appear natural, but you may also include smart keyword phrases to rank for. To avoid getting penalised by Google, you should not use the same words for all of your anchor text.
Moreover, essential keyword links in your product descriptions might help direct users to related product pages that you wish to promote.
4. Avoid Duplicate Content
When it comes to eCommerce websites, duplicate material can be a real pain. This is a problem because they deal with many product descriptions. And these descriptions are commonly provided by a vendor—a merchant who can distribute things to various websites.
As a result, eCommerce websites publish product descriptions that may be found on many other websites. Also, because filter and category choices produce separate URLs with the same information, they might cause duplicate content concerns.
5. Optimise Your URL For Search Engines Crawls
URLs are more important than they seem to be for SEO for small local businesses. Optimised URLs may make it much easier for search engine bots to locate and crawl your website. Effective URLs can also tell your visitors about the content of your website and enhance their experience; furthermore, a positive user experience keeps your visitors on your website for longer. It means more opportunities to turn them into consumers.
These eCommerce SEO ideas are only a handful of the strategies required to optimise your site for search engines. Once your site is up, you may keep implementing and maintaining these techniques to ensure that your company remains competitive. If you need help, make sure to collaborate with an excellent digital marketing agency.
Market Jar is an established and affordable digital marketing agency in Hammersmith, London. We offer various services that will help boost your sales and increase the usability of your eCommerce website! Get your free SEO audit today!