Most people who have an online shop don’t make it a priority to optimise their website for search engines. As a result, many lose the opportunity to gain valuable organic search traffic that brings in sales.
More and more people use the internet to search for products and services. If you’re not showing up on page one of the search results, you’re losing out. According to Google AdWords, 91% of users never scroll past page 2 of the search results.
Today, we will explore simple but effective SEO best practice to ensure your eCommerce website performs the best it can.
Here’s what you need to know:
Use the Right Keywords
The right keyword has the power to help your website generate more traffic. Start by looking at your most popular Google searches to determine your target audience.
Next, research keywords that represent your industry, business type, and products. Tools like Google Autocomplete can help.
Tip: If you struggle to generate new ideas, use an SEO tool. Many famous and free SEO tools (like Google Webmaster Tools) will allow you to view current searches and Google search trends.
Develop Content for Search Engines
The key to attracting search engines is to provide high-quality content. Those determining the search rankings are looking for pages that provide value to users. Keyword density is critical in achieving high search rankings.
When developing content, remember that search engines are looking for keyword density on the page, not in a specific page area. Over-optimization can result in a penalty from Google.
Try to keep your keyword density below 3%. This provides the best chance of ranking well. One way to keep your keyword density below 3% is to incorporate your keyword into your title. You can also use your keyword in your URL and the first paragraph of your content.
In addition to creating high-quality content, you need to build backlinks strategically. Backlinks are the best way to gain trust from search engines and boost your rankings.
Quality links are started by targeting sites that are relevant to your topic. Build relationships with these sites and link back to their content.
Another strategy is to embed your link in the content of your page. It looks like it’s an internal link, not a link from another website.
Monitor Your Rankings
It’s essential to track your site’s performance. You need to know exactly where you are ranking to measure your progress. Use the Google Webmaster Tools to make sure your site is listed and discover the keywords used to find your content.
As you can see, many steps need to be executed for your website to perform well in search engines. If you’re not using an SEO tool, you could be losing out on valuable organic search traffic.
It’s important to remember that SEO requires a lot of work. Implementing these best practices and following them will help you get more website traffic and generate more sales.
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