PPC Advertising Agency

Market Jar is the only reliable pay per click (PPC) advertising agency in London.

We’re the pay per click company that you’ve been searching for. We offer paid advertising services across a number of channels including search, social, display and video.

And as a truly experienced PPC agency in London, we know how to run a successful pay per click advertising campaign, making sure that this highly cost effective form of advertising works hard for you.

What is pay per click advertising?

PPC (pay per click) is an incredibly simple concept – you only pay when someone clicks on your advert.

And you can never overspend because you’re the one in control of how much you choose to pay for each click, as well as deciding what your budget is and how much you would like to allocate for your advertising campaigns.

You’ll be blown away by the speed with which you can turn around your advertising and get your adverts in front of your target customers – within minutes of launching your PPC campaign.

The most popular PPC platform is Google Ads (formerly known as Google Adwords).

Google Ads is split into several campaign types:

  • Paid search – these are the sponsored results at the top of the SERP (search engine results page) denoted by the word ‘ad’ next to them. These are just text adverts.
  • Shopping – this is where your advert ends up in the shopping section with a picture of the product and the price.
  • Display – this is where your advert is shown on third party webpages as a text or graphic advertisement.
  • Remarketing – this is exactly what it sounds like, where you get to remarket to customers who have previously visited your website.
  • YouTube – because Google owns YouTube, you can advertise In-Stream or In-Display on their site. Meaning you can show your adverts to viewers on YouTube prior to their video beginning, or during the video. Your advert can also be featured in YouTube’s search results.

Do you know what else makes PPC advertising so great?

It isn’t just Google that offers it. Other search engines such as Bing have their own version, as do social media platforms like the giants LinkedIn, Facebook, Instagram and Twitter.

Why use pay per click advertising?

Trying to target new customers through organic search can be a timely process – SEO is a marathon after all, not a sprint. PPC advertising on the other hand is very much considered a sprint as your adverts are almost instantaneously placed in front of the very people you need to see them.

Also, organic search is highly competitive, particularly if your industry is very crowded. You have to work incredibly hard and box clever to rank for your chosen keywords.

With PPC you can get your adverts, with your preferred keywords, in front of your audience without having to know a huge amount about SEO – you quite literally pay to use your chosen keyword i.e. the keyword or phrase that your target customers will be using in their search query.

Pay per click advertising works very well alongside other digital marketing strategies. It can even boost the performance of your other channels by feeding the traffic, encouraging users through to a conversion.

Why use Market Jar to run your PPC campaign?

Market Jar is an experienced pay per click company, we know that the PPC landscape is growing by the day – and for good reason, it’s such a great way to get in front of your target audience. But it can be a minefield out there, extracting the pertinent information from all the available data can be tough if you don’t know what you’re doing or what you’re looking for.

That’s where using an experienced PPC agency comes into its own.

Market Jar not only manages your PPC campaigns, but we remove the hassle of managing and analysing the advertising results yourself too. Our PPC experts will go through the relevant data and present it back to you in an easy to understand format, to help guide your next campaign.

Market Jar is a results driven PPC agency with a wealth of PPC experience – we are wholly committed to delivering you leads, sales and conversions. Our PPC experts will fully manage your entire PPC campaign, from start to finish, creating a strategy with you, running it and providing you with comprehensive feedback afterwards.

We deliver a bespoke service to each and every client because we want to help you grow your business (it’s the only way we will grow ours after all!)

To find out more about Market Jar PPC advertising services, get in touch today and see how we can work together.