Leica Camera Media Campaign
Aiding Leica, in the launch of the Mirrorless Camera System, the SL. 430% surge in meta traffic.
Overview:
Client: Leica
Industry: Manufacturer of cameras
Location: Mayfair, London
Project Duration: 4 Months
Leica Camera, a renowned manufacturer of high-end cameras, partnered with Market Jar in August 2018. Leica aimed to leverage effective SEO and paid media strategies for their Mirrorless Camera System, the SL. Additionally, they sought comprehensive content rewriting, infrastructure improvements, faster website speeds, seamless SCHEMA integration, and more. The primary objectives were to boost revenue, minimize checkout abandonment, and improve organic rankings for relevant keywords.
Leica partnered with Market Jar to boost SL camera sales by improving technical SEO, speeding up their website, and reducing checkout abandonment for stronger revenue and search rankings.
Market Jar’s SEO-focused strategy for Leica Camera delivered a 171% increase in total website traffic year-on-year, driving an extra 60,000 clicks to the Leica Mayfair domain.
By optimizing technical SEO, improving site speed, and rewriting content for search relevance, we boosted organic search visibility and engagement. Our data-driven approach ensured that organic, and paid search channels worked together to maximize reach. Video content optimization further expanded brand exposure, with YouTube views jumping from under 400 to over 80,000, through the addition of paid ads.
These results demonstrate how targeted SEO and content improvements can unlock significant growth and measurable ROI for ambitious brands
Results, not promises
We’ve helped clients all over the world to grow their pipeline, and increase their revenue. Here’s what they had to say about working with Market Jar.
