- October 25, 2018
Who is Leica Camera?
Leica Camera Inc is a Private company and a manufacturer and marketer of cameras and sport optics products. Matthias Harsch is the CEO. They retail products in shops across the UK and Europe as well as selling products online.
They wanted us to create and increase great traffic flow to their new Mirrorless Camera System the SL.
Leica Camera came to Market Jar in August 2018. The challenge was to deliver an effective SEO strategy on their Mirrorless Camera System the SL & build along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more. Our main goals were to Increase Revenue, Reduce Checkout Abandonment and Improve Organic Rankings for Relative Keywords.
What we delivered:
Leica Camera has had a significant increase in traffic towards their media campaign. Organic and direct social traffic has shown a large (5,100%) increase in comparison to last year. In total – we generated over 181,700 Youtube video views, over 5,000 additional social clicks to the website, over 668,740 display ad clicks to the website, over 3,000 referral clicks, over 2.3 Million display impressions, over 1,597,150 clicks from paid search.