Formcut is a new kind of smart retailer. They have developed the first truly digital tailor that works across an integrated in-store and online shopping experience. Traditionally, made-to-measure tailoring has been seen as inaccessible to the masses. The company is democratising the marketplace to make custom fitted men’s shirts accessible and affordable. To bring this all together they are using a variety of cutting-edge tools, from 3D body scanners to innovative user experience design. The company is backed by one of the largest manufacturers in the world. Amongst many things, it makes clothes for brands such as Burberry and Brooks Brothers.