With a group turnover of £150m+ Citicare needed an eCommerce delivery website that showcased their success
Who Is Citicare?
The Scenario:
The team behind Citicare approached Market Jar in 2020 to create them a brand, which encompassed, logo creation, a full eCommerce delivery website and an initial eCommerce SEO retainer.
Refreshed Brand Identity
The identity for Citicare was really important to get right, so we started by creating a logo that complimented the rest of the group’s identity. This gave Citicare a new and modern presence.
Brand New eCommerce Delivery Website Design
With a group turnover of £150m+ Citicare really needed an eCommerce Delivery website that showcased their future success, and to really prove their distinct advantage over their competition.
Citicare Brand Guidelines
To show consistency throughout the whole brand, we created Citicare with their own set of brand guidelines.
Successful PPC campaign
Avg. CTR for PPE Campaign is 3.78%, which is lower than the 7.83% which is still above the industry avg. of 3.27%. It’s not surprising that the CTR for this campaign has decreased given the scenario surrounding the pandemic.
Avg. CTR for Fulfilment Campaign is 1.22%, which matches the CTR of 1.21% seen I the previous month. Considering the spend was increased significantly between Month 01 and Month 02, holding a steady CTR is an indication of strong performance.
Overall performance is strong considering the increased spend.
