Powered by Citipost, Citipacket was designed to provide mailing houses and publishers with postage saving over the Royal Mail and other lightweight specialist delivery agents.
The Scenario:
Citipacket came to Market Jar to create this new sub-devision’s identity, we created a logo to fit their brand, and an eye-catching print design to grab attention when posted through a letterbox.
Brand Identity
The Client:
Citipacket, a prominent logistics company operating in multiple cities, approached our SEO and web design agency with a pressing need to establish a distinct brand identity aligned with its parent group. As a key player in the delivery services industry, Citipacket desired a cohesive and recognizable visual presence that would effectively communicate its professionalism, reliability, and efficiency to its target audience.
The Challenge:
Our agency encountered a significant challenge in developing Citipacket’s brand identity due to the absence of a recognizable and cohesive visual representation. It was crucial for us to create a dynamic and versatile logo that not only resonated with the parent group’s brand but also captured the essence of Citipacket’s services. The logo needed to convey a sense of speed, reliability, and superior customer service while differentiating Citipacket from its competitors in a crowded marketplace. We understood the importance of crafting a logo that would act as a powerful visual cue for customers to associate with Citipacket’s brand values and offerings.
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