”New baby. New friends.
Who is Bundle London?
Bundle London is a business set-up in South-West London that teaches personalised Antenatal classes to new mothers. Bundle offers antenatal courses in London, as well as postnatal classes, to support you in the early months and years of being a new parent. We know that the first two years of your baby’s life is when the foundations, that will support your child into adulthood, are being laid.
The Set-Up and Key Achievements
The Bundle London site had not a lot going on, it wasn’t getting much or any traffic. They didn’t have any links, and no GMB profile, or tracking set-up. The traffic was a lot lower than other niches, but it will convert higher since there is higher intent. We organised and orchestrated a 3-month SEO clean up. The challenge was to deliver an effective SEO strategy on the back of a website edit along with full content rewriting, new infrastructure, significant speed improvements, SCHEMA integration and more.
We Delivered Successful Search Terms
Low Monthly Retainer
Facebook lead generation
We found 48 relevant search terms. Some of these were local areas they hadn’t targeted yet and some of these were great keywords for services they offer that they don’t have pages for yet, or weren’t optimizing. We showed them all of these. Market Jar produced new website content for their services and blogs. Some of the blogs so far have generated hundreds of clicks. The content was produced on the back of in-depth competitor analysis, trends, what’s hot & other data sources. Using this approach we’ve successfully driven up website traffic for not just core keywords but a long variety of long-tail searches.
We are delivering:
With a low monthly retainer, we were able to generate new leads and give them a real sense of true traffic conversion. We started Bundle off with a Facebook Advertising campaign which threw back some promising leads over the three-month campaign. In the middle of the Facebook lead generation campaign, we set them up on GMB, Analytics, GSC to aid their SEO strategy. They are P1 Google for their relevant Key Word Terms and now have a lot to work with.