38 Degrees is a British not-for-profit political-activism organisation. It describes itself as “progressive” and claims to “campaign for fairness, defend rights, promote peace, preserve the planet and deepen democracy in the UK”. In October 2013, it was reported to claim 1.9 million UK members.
38 Degrees came to Market Jar in June 2019 with a petition signed by over 200,000 people. They wished to ramp up their tactics to really get them to take notice. They were looking for hard-hitting creatives to include all or some placements in local and national press as well as billboards, bus stops and mobile ads vans.