When you’re looking to boost the sales for your drinks business, marketing is essential to achieving growth.
From branding to advertising to promotions, you need to do everything in your power to create a brand for your drinks business that people learn to recognise to compel them to purchase your drink product.
And how do you do this? With marketing. But with all the different forms of marketing you could do:
- Direct mail marketing
- Social media marketing
- Email marketing
- Events marketing
Marketing your drinks product can become a full-time job in itself.
And if it’s not already your full-time job, trying to get your brand’s voice heard in such a crowded marketplace can be an uphill struggle.
So what can you do to get traction with your drinks business? How can you highlight your drink’s point of difference? What will ensure your drinks business stands out from the crowd?
You could employ the services of a drinks marketing agency.
- They will identify the most valuable marketing strategies for your drinks business.
- They will work with you to pinpoint the exact marketing strategy that will return your drinks business the best results.
- They will implement the marketing solutions they’ve devised in your marketing strategy and execute your marketing campaign.
- They will evaluate the results of your marketing campaign, they’ll monitor your marketing efforts and they’ll use the data to improve your future campaigns.
Now more than ever, you should be prioritising your marketing efforts. Because if you hope to continue to drive sales through the ongoing pandemic, you’ll need to ensure you’re building awareness in your drinks business, driving engagement and growing loyalty.
Yes, you could do your marketing yourself, if you have the time for it, or you could bring in an experienced, full-service marketing agency.
Full-service marketing agency
Market Jar is a full-service drinks marketing agency meaning they offer a full suite of marketing services, including:
- Search engine optimisation
- Pay per click advertising
- Social media marketing – management and advertising
- Website design
- Content marketing
- Email marketing
But what does that mean and why would have a dedicated drinks marketing agency doing these things benefit your drinks business?
Branding and visual identity
Sometimes you need to trust the experts, the people who have experience running successful marketing campaigns for similar businesses to yours. People who have made design their speciality. From redesigning your logo to redoing your website design, a branding overhaul can give your drinks a visual identity and new or improved point of difference.
If you’re struggling to get your drinks brand to stand out, a drinks marketing agency can help you establish a brand that will get noticed. They’ll work with you on your label design and create packaging that grabs your target audience’s attention.
But marketing isn’t all about the drinks label and the packaging design, it’s also about building awareness around your brand, and the best way to do that right now is through social media.
Social media for drinks business
And a dedicated drinks marketing agency will be experts at developing you a proper social media marketing strategy and integrating it with your existing marketing plan.
Not sure if social media is right for your drinks business? Think again.
Any business that isn’t on social media right now will experience ‘digital Darwinism”, you’ll be lost before you’re ever found.
It’s as simple as this – social media is key to getting traction and building your brand and audience.
Why? Because social media is such an easy way for brands to communicate with customers and reach their target audience because it’s where your customers are. Platforms such as Twitter and Facebook give brands a direct line to their consumers, something that just hasn’t happened before.
Now, if you’re an expert at social media then you’re on to a winner and you’ll be all over promoting your brand via your social channels.
But for most people, figuring out, establishing and sticking to a social media marketing strategy to get your drinks brand to stand out from the competition can be incredibly overwhelming, not to mention time-consuming, drawing you away from your main job of running and growing your business.
Which is where a drinks marketing agency can help you elevate your business – because social media is their bread and butter, it’s what they excel at.
Social media management
Market Jar, for example, are experienced at developing social media management plans that engage and delight audiences. They will create engaging content for your platforms that spark up conversations, use imagery and videos that will capture the imagination and attract attention to your brand, building your audience efficiently and fast.
What does managing your social media accounts look like?
When you delegate your socials to a drinks marketing agency, they’ll monitor your accounts daily, engage with your community, respond to comments and ask questions to interact with your audience. They’ll be you.
Paid social media advertising
And when the time comes for you to start putting money into your social media strategy, a drinks marketing agency will know all about how to leverage paid social media advertising to your advantage.
They don’t need to find the time to do a course and learn the intricacies of social media ads, they already know it all – they have experts on tap, ready to take charge of your paid social media ads.
They have people who know how to write copy that converts, how to create a smart strategy for ads that ensures your brand stands out and gets results. And while the ads are running they don’t just monitor the results, they understand what they’re looking at and can tweak the campaigns to ensure you get maximum bang for your buck.
And don’t you want that for your drinks brand?