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5 Components Your Small Business SEO Needs to Have

By April 25, 2022May 11th, 2022SEO

A good SEO strategy does so much more than simply attracting an audience. It also means you’re growing your opportunities to generate more leads, make more sales, and the like! As such, if you have yet to use an SEO strategy for your business, especially being a small company or a start-up, you should start as soon as possible.

That said, an SEO strategy isn’t easy to develop, and creating one takes a lot of time and work. If you want to make sure your small business SEO strategy works, it pays to consider the following components it needs to have:

1. Mobile Optimisation

First and foremost, any search engine optimisation strategy for a small business needs to be mobile-friendly. The number of people using their mobile phones to access the Internet is increasing by the day.

In fact, according to the latest statistics, more than half of Search Engines users are now using their mobiles to access the Internet. This means it is important that your business has a responsive website that redirects all mobile searches to a mobile-friendly website.

2. social media

As far as social media goes, it is important to note that there are several platforms that are used by local customers and businesses. As such, your SEO strategy needs to include a social media strategy. Otherwise, you are likely to lose out on a lot of customers.

Although most businesses focus on Google and other search engines, the truth is that social media has a magnificent impact on the way people search for products and services. As such, it is highly advisable to use a social media strategy that enhances your SEO.

3. Targets and Goals

Any SEO strategy for your business needs to have clear-cut goals and targets. Know your goals, such as how long you want to be in the top spots of the search engines and what you want to achieve with your SEO.

This helps you to create realistic SEO goals that you can achieve, and you can plan your SEO strategy accordingly. In addition, you can also check to see if your SEO goals are in line with your business objectives.

4. Image and Video Marketing

Video and image marketing can have a huge impact on your SEO. Take advantage of video marketing, as it is an easy and cost-effective way to engage your audience and increase your online traffic.

You can even use videos to generate leads and make sales. Many consumers would recommend a product or service they were interested in after seeing a video about it.

5. Local SEO

Local SEO is becoming increasingly important. Why? This is because, as a small business, your immediate audience is the ones that are around you. Using local SEO can help rank your website in search results based on the location of your business.

Apart from ranking on a local level, local SEO is also particularly useful to local businesses because it allows them to set up their business pages in the local listings on Google. This makes the website much easier to find and attracts even more customers.

Start Your Small Business SEO Today!

No matter how big or small your business is, it is important to use an SEO strategy. It can have a huge impact on your business and help you to generate leads and sales. Moreover, it can help you to get a good ranking for your business.

The truth is that you can’t just use any SEO strategy for your business. As a small business, there is the need to use a small business SEO strategy that considers your business objectives and your local audience. From there, your foundations are built, and you can expand your SEO strategy as your business grows.

Market Jar is a digital marketing agency in London, offering affordable digital marketing to help small businesses grow. Work with us today and get the SEO strategy you deserve!

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