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6 Important Brand Identity Elements Every Brand Should Have

By May 9, 2022May 11th, 2022Branding

Your brand identity is essentially what makes you distinguishable from your competitors. While brand identity can also comprise other elements, it mostly involves visual ones. And here are some of the different brand identity elements your business must have.


The logo is one of the most important visual elements of your brand identity. This is what appears on your website, business cards, and in your advertising. In fact, your logo is the first thing people will see when they visit your website or even when they see your ads. And while it may seem redundant, it’s also worth noting that your logo must be eye-catching and must retain your business’s unique identity.

Colour Scheme

Colours are important in establishing a brand identity. Colours will appear on your logo, and they also appear on your website and other business materials. Colours can even affect how people perceive and feel about your brand. For instance, bright colours are often associated with fun, while darker colours are often associated with professionalism. While your business’s colours don’t always have to exactly match your logo, you should consider the colours that are used there, too.


Typography is the style of lettering used in the design of your website, advertisements and even business cards. As you may know, some typefaces are more formal than others. In fact, some are used in business cards while others are used in wedding invitations. As such, your business’s typography must be consistent with your brand identity. In some cases, your typography must even match your logo.

Graphics and Photography

It is also important to have graphics and photography that complement your brand identity. This is particularly true on your blog since this is the place where people will be exposed to your business’s voice and personality. Therefore, it’s necessary that the graphics, photographs, videos, and other design elements you use on your blog are uniquely your own.


A slogan is a short, memorable statement that describes your business and your brand. Your slogan will appear on your business cards and on your website, and it will make a lasting impression on your audience. That’s why you should ensure that your slogan is unique and matches the tone of your brand.

Overall Look and Feel

The look and feel of your brand are also very important. This means that your website’s design, graphics, and other elements must be consistent with your brand. For instance, if your brand is professional, then your website’s design and graphics must be, too. Similarly, if your brand is playful, then your website’s design and graphics must be, too.

Ultimately, your brand identity is the first thing people will notice about your business. It may seem redundant to say this, but your brand identity must be unique if you want your business to stand out from your competitors. You should also make sure that you carefully consider your brand identity. If your business’s voice and personality don’t reflect well on your brand, then people will lose interest in your business.

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