As the world becomes more digital, it can be hard to keep up with all the changes. Nowadays, Marketers constantly add new techniques and approaches to better connect with their audience. As we study and add to our knowledge each new year, we have a better idea of what works well and what doesn’t. Our latest wave of research looks at what made an impact on B2C marketers and what they will be planning for in the upcoming year.
We surveyed more than 1,000 marketing professionals in B2B and B2C companies to learn about the trends that worked well for marketers in the previous year and what we should be wary of in the upcoming year. The following are just some of the things you should be looking out for this 2022.
Marketing Automation Using AI Will Emerge
AI was an important topic of conversation for 2018, and it will continue to be the main focus in the years to come. B2C marketers are already seeing the impact AI has had on the field. These include innovations from personalisation to the ability to analyse and optimise their results.
We predict that in 2022, AI will be used for more advanced roles, including marketing automation. The technology will not only be used to optimise marketing results but also to create them as well. AI will understand the trends of your audience and test several strategies to find the best possible results.
The Importance of Customer Experience Will Increase
With the advent of social media and a connected world, customers have much more power than they ever did in the past. In the year 2022, customers will be even more critical to marketers. Customers can already bombard a company with negative reviews, so companies will need to make sure they reach out to customers at all times to avoid any problems.
To help marketers with this, AI will be able to learn from past interactions and provide the best customer experience for the future. This allows for a more personalised approach, which will lead to a better outcome for everyone.
Visual Content Will Rule The Marketing World
In the past, marketers used written content to get their message across. Today, visual content rules the world. We have seen a rise in visual content such as infographics and videos, which has led to more consumers watching and sharing content. This marketing trend will continue to grow in the coming years.
Currently, 64 per cent of B2B professionals and 60 per cent of B2C professionals use visual content in their email marketing campaigns. This will increase as marketers find more ways to incorporate visual content into their strategy. It will become even more essential to think about how visual content can be applied to a campaign as it will play a key role in winning customers in the future.
These are just some of the upcoming trends that both marketers and consumers can expect this coming year 2022. It may be a surprise that such innovations are making their way to the mainstream market, but the recent forecasts into the consumer data and industry approach say otherwise.
Things are about to get exciting; that is why it is always a must to be updated with the recent happenings in the B2C landscape, as more modern solutions and new business processes are bound to be introduced.
If you are looking for digital marketing services in London that will provide that well-needed insight into the B2C landscape, look no further than our advice and methods here at Market Jar. We provide a wide range of marketing services, including web design, SEO optimisation, content marketing, amongst other things. Contact us today and let us discuss about your marketing options.