Any eCommerce business owner may be looking for ways to boost sales without spending a lot of money on marketing. It’s impossible to go wrong with email marketing.
Using eCommerce email marketing strategies, you’ll be able to increase your email list, engage your subscribers, and automate tasks to free up more time and reconnect with lost consumers.
There is no excuse for you not to use email marketing nowadays. To build and maintain strong relationships with your consumers, an effective eCommerce marketing plan must involve email marketing.
For eCommerce firms, email marketing is an essential part of their marketing strategy, so let’s look at what it is and why it matters.
Understanding Email Marketing
Email marketing is the act of disseminating promotional materials to current and prospective clients by sending emails. Email marketing’s primary goal is to educate, build brand loyalty, and drive sales.
Owning and operating an eCommerce firm is complicated, as several variables are at play. Email marketing is one of the finest things you can do for your organisation. These eCommerce email marketing strategies can help you design a system with highly successful methods to help your eCommerce company flourish.
How to Create and Grow Your Email List
The most crucial eCommerce email marketing advice we can provide you is to build your email list, but you don’t have to wait until you have a huge list before you begin email marketing to potential customers.
When you have your first subscriber, we recommend starting immediately. The essential thing is to keep adding new subscribers to your email list. You need to keep this in mind since your subscriber list will naturally shrink by 22% every year.
Many strategies exist to ensure that your email marketing list continues to expand:
- Ask your customers to subscribe to your email newsletters upon checkout. Currently, they know your brand and are aware of the value of your products and services.
- Send out transactional emails where interested customers can subscribe to your email list.
- Invite your Facebook followers to subscribe to your email list. This can also be embedded in your Facebook page.
The Importance of Welcome Emails
The open rate of a welcome email is 86% greater than the open rate of any other email. Additionally, they produce an average of 320% more income per email than any other type of promotional email.
Automating Your Emails
If you’re writing and sending every email yourself, you’ll either burn out or lose control. Automate part of the email distribution to your increasing subscriber list rather than attempting to keep up with it manually.
Even though each customer is unique, automating emails for ordinary circumstances may save you time while still fostering relationships.
Adding Promotions to Your Emails
To maintain a consistent income stream throughout the year, you may organise your events or conduct regular promotions you can include in your emails. All your subscribers should receive regular promotional emails, and VIPs should receive special promotional emails.
Integrating Email Marketing into Your Ecommerce Campaign
Email marketing is often one of the most cost-effective and efficient ways for any business to reach its target audience, and eCommerce is no exception. Increase your customer loyalty, trustworthiness, and sales by using these eCommerce email marketing strategies.
If you find it too time-consuming to set up your automated email marketing campaigns yourself, you can hire an affordable digital agency that can automate it for you.
Are you looking for digital marketing services in London? Market Jar can help you create an excellent cost-effective email marketing strategy. Get in touch with us today to learn more!