But the old adage – if you build it they will come, doesn’t necessarily ring true here. That phrase should be altered to read – if you build it, do adequate content marketing, paid advertising, create sales funnels, conversion optimisation and put in the SEO hours required to get you in front of your target audience, they will come.
But we will get to that.
First, we need to look at why a website is so important to all businesses, not just online businesses. And secondly, we need to take a look at why you should hire a web design agency over self-design.
Websites are vital in business
In a nutshell, a website is the one tool in your marketing toolbox that you can’t afford to be without. Not having a website in this day and age means you are potentially missing out on business – and what business can afford to say they don’t need more customers?
A website allows your business to be open 24/7, 365 days a year
How many of us have time during our busy lives to browse a website and do an online shop? According to research, the most popular time to shop online is between 8-9pm on a Monday evening.
Are you available to service customers during those times? Most likely not. But your website is.
A website builds your business credibility
You won’t always be there to shout about your business, to sing its praises and showcase its credentials. But your website can.
Having testimonials and customer reviews on your website will social proof your business to people who don’t know you.
Never underestimate the power of the crowd – most people when searching online, will always check reviews and look into an unknown business’s credibility before purchasing from them.
Having a website builds your business credibility.
A website will boost sales
Without sales, your business cannot survive. Having a presence online enables your business to make sales around the clock, without your input.
But more than that, a website turns your local business international, opening you up to trade globally. And the more visibility you give your business, the more sales you will have.
So, should you build your website yourself or should you hire a web design agency to build your website for you?
If you want to stand out from your online competitors, you need to make an impression, and unless your web design skills are top-notch, you will fail to make an impact.
A website isn’t just an online page, a website is an extension of your business.
- A great website should communicate your core business values without being pushy.
- A great website should naturally draw in traffic and boost sales.
- A great website should effortlessly engage customers.
Can you, hand on heart, say you are capable of designing a website that can do all of that? Perhaps not, be a web design agency can.
5 reasons you should hire a web design agency
1. Maintain professionalism
A web design agency will provide a professional service, creating a professional website that will allow your business to demonstrate its professionalism. If you build the website yourself you run the risk of it looking basic or substandard. And what impression does that give your customers?
2. Bespoke design
Businesses are unique and websites need to reflect that. An off the shelf package, where you fill the information in, doesn’t work for all businesses. A web design agency will produce a website that accurately meets your specific business needs.
A web design agency will know what the current website trends are, what consumers want, how to simplify navigation and ultimately enhance the UX of your website. They will create a website that will appeal to your target audience, as well as to Google Autobots.
4. Websites are organic
You can’t simply create a website and then leave it be. If you want to keep driving traffic to your business, your website needs constant work.
A web design agency can provide this aftercare, as well as webmaster services that keep you on Google’s good side and maintenance services that ensure your website doesn’t suffer with technology updates or from Google’s algorithm updates.
5. Search engine optimisation
If you want your website to rank on Google, you need to ensure it is optimised for the search engines. A web design agency will employ SEO experts who will optimise your website meaning it appears in Google’s search results, thereby driving traffic towards you and boosting sales.
The point is, having a website is important, but it isn’t good enough to just have one. There is much more to making a website work, and unless you have the requisite skills, time and energy to build a decent website and ensure that it is updated and optimised regularly, your essential sales and marketing tool will fast become a waste of time and money.