Whilst 2020 bought many virtual trends due to covid, and an increase in working from home, let’s take a look at the Digital Marketing Trends in that will be on the rise 2021.
1. Facebook Might No Longer Be a Place to Grow your Business
It is turning out that Facebook is longer the master in the social media world. According to an article in Forbes Magazine; 41% of Facebook’s users are now over the age of 65. While it is by no means struggling, it’s clear that Facebook is losing its momentum with the younger demographics, who tend to prefer the more visual, interactive experiences offered by the likes of; Instagram, and Tik Tok.
2. Virtual Video is Overcoming Content
With most of the online retail world in 2020 doing some kind of event on Zoom, or the likes of, If your business isn’t already using video marketing, you should really get yourself on-board and master it this year. Text-based content is finding it hard to compete with the power of video, especially when it comes to trying to e-tail and e-commerce service-based businesses.
Think about these stats from ImpactBND:
- 70% of consumers have shared a brand’s video.
- 52% of consumers claim that watching product videos makes them more confident and guides their online purchasing decisions.
- 72% of businesses believe video content has improved their conversion rates.
3. Well Written Content is still king
Much of this boils down to the BERT update, that was released on Google in 2019. The algorithm helps the search engine giant gain an increased understanding of the natural language in the user search. Advice from Google is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”
Businesses must keep this in mind as they create new content in 2021.
4. Messaging App Marketing is on the Rise
Marketing using the likes of Whatsapp will certainly be forming a trend in the e-commerce marketplace in 2021. As an example; WhatsApp has 1.6 billion active users, sending over 55 billion messages every day, you’d be mad to miss out on these figures! In 2021, you will certainly see many more marketing campaigns using messaging apps, with many companies including video and interactive content to engage users also.
If you run an e-commerce shop and do not have a subscription in place, then you are seriously behind the times! Rather than committing to a product, your customers can try out/taste/sample different items and find what they prefer through your subscriptions. Businesses that are using the subscription model are capturing recurring and predictable income from their customers. It’s a mutually beneficial system!!
Just think; once you have gained a few customers, it’s easy monthly revenue, no chasing customers for orders, repeat funds going straight into your bank account every month, and at the same time. The hard part it getting the subscription right, and that’s where we come in…